Last year, in the moments anticipating a game of the Brazilian League, Palmeiras’ players entered the field escorted not by eleven children, but by eleven mothers. Each of the mothers carrying a photo of a missing child. Their missing child. In Brazil, an estimated 40.000 children and adolescents disappear, each year.
Developed in partnership with the NGO Mães da Sé – an organisation that assists families looking for their missing children – and the marketing agency Peppery, the initiative made good use of the Children’s Day in Brazil, celebrated on October 12th, to highlight a problem that plagues thousands of families. It’s unbelievable, but to this day, Brazil has no unified, national database on missing persons. Naturally, the one for stolen cars have been in operation for years…
The much talked about campaign was this week announced a winner of the Samba Digital Awards, an initiative to highlight actions executed by Latin American football clubs.
“It’s an honor for us to receive this award. We, as a sports society, can’t ignore the problems of our community. The disappearing of children is a devastating incident to families and the intention of our campaign was to call attention to this problem, besides supporting the NGO Mães da Sé, that carries out very important work, helping relatives that are going through this difficult situation”, said Palmeiras president Maurício Galiotte.
The promotion of social campaign is part of the corporate responsability program Por Um Futuro Mais Verde (For a Greener Future), that aims to consolidate Palmeiras as an organization that is responsible and generates positive impact for footbal and society.
Scoppia che la vittoria è nostra!
*Here at Anything Palmeiras, we love football. We love Palmeiras. We are always keen to see Palmeiras play, and keen to write about it for you. But we’re against the return of football in a country that still hasn’t controlled the coronavirus pandemic. We express our deepest sympathy to the families whose loved ones have been taken by the disease.