It was a closer call than one would perhaps imagine, Topper in it until the very end, but PUMA stepped up their offer and, as expected, are Palmeiras’ new provider of kits as of 2019. The deal was sealed yesterday night and is valid for a so far undisclosed number of seasons. With this, in December, Palmeiras’ twelve-year-long partnership with Adidas comes to an end.

In regard to the current arrangement with Adidas, the PUMA deal entails a 20% raise in fixed revenues, from roughly R$ 10 million to R$ 12 million (US$ 3,1 million to US$ 3,7 million), in addition to royalties based on sales and performance bonuses. In Brazil, PUMA will exclusively sponsor S.E. Palmeiras. All dealings regarding the partnership, from development to distribution, has PUMA Brazil as counterpart, with the company HQ in Germany’s approval.

PUMA came close in 2014, but Palmeiras opted to renew with Adidas, in spite of the partnership showing clear signals of fatigue. Today’s breaking news are certain to excite most Palmeiras supporters, while simultaneously installing a bit of performance anxiety: after all, PUMA are known for their tight fits. Heading to the gym in 3… 2… 1…


Adidas has been Palmeiras’ provider for twelve years, but the continuation of the relationship seems to be hanging by a thread. The reasons are multiple. Several of more recent models put out by the German giant have not been particularly well received by supporters. The poor international visibility, and a business model whereby Palmeiras receive a fixed annual sum and not a percentage according to sales (mind you Palmeiras are Adidas’ fifth highest selling football club brand in the world) are other factors.
Rumours regarding a swap have been frequent for some years, but this time it seems more plausible than ever. Two other offers are on the table: Brazilian brand Topper – with teams like Botafogo and Atlético Mineiro in their portfolio – and PUMA.

Reportedly, Topper has presented the financially most lucrative bid of the three. PUMA is somewhere in the middle, with compatriot Adidas trailing behind. Now, of course, there is much more than numbers to consider when assessing these offers: marketing strategy, distribution channels and logistics, and consumer awareness are just a few of the variables.

PUMA have two things going for them in particular. They offer an exclusivity clause, meaning they would not sponsor any other Brazilian football team for as long as they are partnering with Palmeiras. They also promise (although this should be treated with a healthy dose of reality check) they will give Palmeiras their “global brand” status, levelling with the likes of AC Milan and Olympique de Marseille in 2019.

PUMA are also, indisputably, the brand of choice among Palmeiras supporters.

My sources are particularly vague on this one, not much is leaking from inside the club, which is good. That being said: I’d put my money on the feline.

Heavy rains hit Campinas on Sunday morning and throughout the day, soaking the pitch of the Moisés Lucarelli Stadium. There was uncertainty about if the match could actually happen, but the rain stopped in the afternoon and with a final inspection the referee confirmed kick-off to 7:30pm.

Roger Machado made some changes to the squad: Borja did not travel to Campinas because of discomfort to the right knee (apparently nothing serious, should be back in a few days) and Felipe Melo stayed on the bench in order not to risk a suspension due to a possible third yellow card. Willian and Thiago Santos were selected as replacements.

With the game underway, it became immediately clear that it would be hard to execute Palmeiras’ usual playing style. There were water-filled holes all over the pitch, making it difficult to pass the ball on the ground. Both teams were forced into long balls and lob passes.

The first good opportunity came from Ponte Preta’s left back Orinho: a shot fired from the left, giving Jailson a bit of work. Palmeiras hit back with Lucas Lima, crossing a long ball to Dudu, two Ponte Preta players trying to clear the ball and almost scoring an own goal. Before half time, Tchê Tchê fired a beautiful long-range shot, just wide of the Ponte keeper’s right post.

In the second half, Palmeiras had their biggest chance with 15 minutes on the clock: a Ponte Preta defender lost the ball to Guerra and the Venezuelan was face to face with the goalkeeper, who saved the first shot, with Guerra incredibly blowing a second opportunity from 2 meters. Seven minutes later, Ponte Preta had a good chance with Orinho, always Orinho, hitting the post.

Towards the end, Dudu had a couple of chances to break the deadlock but was off target on both of them. Before the whistle, Orinho forced Jailson to another great save. And that was that: the Big Green remain unbeaten in the São Paulo state championship.

With 20 points, Palmeiras are a victory away from securing a spot on the quarter-finals. Our next opponents are Corinthians, on the 25th, at the Itaquerão Stadium. Roger Machado will probably have the returns of Moisés, Edu Dracena and Diogo Barbosa. With a full week available for preparations, palmeirenses nurture expectations Machado will bag his first derby as Palmeiras’ head coach.

Scoppia che la vittoria è nostra!

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by Augusto Anteghini Oazi

After the visit “down under”, Bruno Maciel of the Olé Palmeiras website returns to Europe, disembarking in Portugal to tell the story of Palmeiras Lisboa. Founded just over two years ago, this palestrina community is firmly installed in the land of the thick moustaches, currently going through both growth and restructure, entailing among other things a new board of directors, the creation of a new logo and picking a new HQ.

This is the third article in a series, featuring the main Palmeiras supporter groups outside of Brazil. Translation by yours truly.

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Palmeiras LisboaNot long ago, Palmeiras Lisboa was comprised of only 10 members, who took turns gathering in their own houses/flats or any of two restaurants: the “Storik” and the “Chiado Terrasse”. Today, the group is some 60 heads strong and regularly meet at the “Zap Tuga Bar and Restaurant”. The establishment, located at Rua Dr. Antonio José de Almeida 10A, belongs to a family of palmeirenses, who opened their door and arms to the group.

The adoption of a single venue was necessary, mainly, in order to avoid further problems with the police, Palmeiras’ Consul in Lisbon Netto Baptistella explains. “In 2016, ahead of the game that would define the Brazilian Championship, we gathered at the home of one of us to make a barbecue and watch the match against Chapecoense. After the final whistle we started celebrating, which bothered the neighbours. Around 7pm, the police came knocking, but we argued that it wasn’t even 10pm and that we should be allowed to enjoy ourselves. On that occasion the police kind of agreed with us, left, and the party continued”.

Baptistella is one of the founders of the Palmeiras community in the Portuguese capital. In 2015, he created a facebook page with the objective of finding other palmeirenses to socialise with. Quickly, Daniel Queiroz Reis, responsible for a “Palmeirenses in Portugal” page, made contact. The two decided to merge their virtual spaces and gradually, more and more peoples joined in.

The Portuguese palmeirense
The near abortion of the 2016 Championship celebration was not an isolated episode. According to Baptistella, when it comes to football celebrations, the citizens of Lisbon are not particularly forgiving of Brazilian fans. Precisely for this reason, the Palmeiras community chose not to celebrate the title in the Marquês de Pombal Square, main point of celebrations in Lisbon. “The square is a traditional place, but the Portuguese think Brazilians in general drink too much and are too loud. So, in order to enjoy ourselves more, we avoid public places for these celebrations”, the consul adds.
However, not every Portuguese feel the same about celebrating palmeirenses. The gatherings of Palmeiras supporters have turned fanatic 20-year-old Benfica supporter Luis Brito also into a true palmeirense. “He is a friend I made here in Portugal, and during the 2016 campaign, I gave him a Palmeiras jersey. He wore it to the game against Chape and celebrated with us, as happy as anyone can be. Luis is but one example, we have other Portuguese who have become supporters of the club through the influence of Palmeiras Lisboa”, reveals Baptistella.

New ideas aplenty
In order to achieve the desired growth in the Portuguese capital, Palmeiras Lisboa has formed a new board of directors, two of the mebers being Leonardo de Gouveia Ferreto – from January 2015 to September 2017 part of Palmeiras Dublin – and Pedro Oliveira, a member of the organized supporter group TUP Itapira, in the interior of São Paulo. “We brought some fresh ideas when composing the board of Palmeiras Lisboa, such as changing our visual identity. In addition, we have already found a venue to see all games, offering us a structure with 60-inch TV and projectors. Now, we are awaiting Palmeiras’ approval of our new logo in order to revamp our facebook page and attract ever larger numbers of supporters to the Zap Tuga on game days”, says Ferreto. “It is, in my opinion, very important to create strong bonds of friendship through the Sociedade Esportiva Palmeiras. Palmeiras Dublin has brought me great personal friends like Renato Sales, Patricia Medeiros and Diego Bianchi”, the new board member concludes.

Palmeiras Lisboa is open to all palmeirenses living or visiting Portugal: just pop by the Zap Tuga or contact the directors through the Palmeiras Lisboa facebook page. You will also find additional contact info at the Anythig Palmeiras “abroad” tab.

After six straight wins in the São Paulo state championship, Roger Machado yesterday experienced his first draw as Palmeiras’ head coach. With the result, Palmeiras remain first in group C and are almost assured a spot in the quarter-finals, ten points ahead of third place.

Roger’s selection showed one change from the win against Mirassol last Saturday: out went Willian and in came Guerra making his first appearance in the starting eleven this year.

The game started with Palmeiras pressing the opponent and getting the first goal with just three minutes played. Guerra and Borja resembled their good times playing for Atletico Nacional, and with a top-class pass, the midfielder left the Colombian forward face-to-face with Linense’s goalkeeper. Borja didn’t miss the first chance of the game and with a powerful shot scored his fourth goal in the championship, opening up the score for Palmeiras.

After the goal, supporters at the Allianz Parque felt that this would be an easy game. However, Palmeiras slowed down the rhythm, seeming to be satisfied with the result. The punishment for this position came at the end of the first half. After a crossed ball from the right, Linense equalised with Adalberto beating all Palmeiras’ players to head past Jailson. After Linense’s goal, Palmeiras had one more chance to be back in the lead, but Borja was offside when he scored in the last minute of injury time.

Back to the second half, the teams hadn’t made any substitutions and the same scene was repeated. During the first minutes, Palmeiras pressed up high in the field and Marcos Rocha passed the ball behind the defenders to Borja. The Colombian tricked his way past the goalkeeper and just rolled the ball to score his second goal in the game.

As in the first half, Palmeiras slowed down and Linense equalised again. In the 30th minute, Murilo Henrique fired against Jailson. The shot was easy to save, but deflected on Thiago Martins and Jailson couldn’t get to the ball. The score was now 2-2.

Palmeiras had 15 minutes to find their third goal and keep the winning sequence, but even with Scarpa, Willian and Keno coming on, the victory wasn’t possible. The 25.712 supporters had to be satisfied with a draw that still makes Palmeiras the only undefeated club in the championship.

After the game, coach Machado stressed the need for better defensive transitions to be able to get the ball faster from the opponent. He also praised Borja for his two goals and Guerra for his participation on the first goal.

Palmeiras’ next game is against Ponte Preta in Campinas. The game takes place at 7:30pm at the Moisés Lucarelli Stadium. This is the last game before the derby against Corinthians on the 25th.

Scoppia che la vittoria è nostra!

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by Augusto Anteghini Oazi

palmeirasdublinNo greener country than Ireland, no greener football team than Palmeiras. Fuse the two and great things happen. For the Olé Palmeiras website, Bruno Maciel interviewed the founders of the largest Palmeiras supporter group outside of Brazil, here translated into English by yours truly.

This is the second article in a series, featuring the main Palmeiras supporter groups outside of Brazil.

Curious to know what other Palmeiras supporter groups and Consulates there are out there? Check out our “Abroad” section! You know of any groups outside of Brazil not on the list? Drop us a line on twitter or by email!

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Responsible for founding Palmeiras Dublin, 27-year-old Diego Bianchi and 42-year-old Renato Sales say that on any given game day about 40 palmeirenses come together at the “Buskers on the Ball”, located at 13-17 Fleet Street, Temple Bar, Dublin 2. Multiply this number by three when “The Verdão” play any of the other major teams in the league.

“We watch every Palmeiras game through international TV channels, and through the internet. On weekends, it’s easy. Now, games on weekdays, depending on the time… When kick-off is past midnight (there’s a 2-4 hour difference to Brazil, depending on the season) we have an agreement with the pub owner, an American, who will open the place exclusively for us, if we bring at least 20 people”, Diego explains.

The Palmeiras Family is such an integrated part of the “Buskers on the Ball”, they even have a space reserved only for them. And there, framed in the wall, you find a Palmeiras jersey from the victorious 2016 Brazilian championship campaign, autographed by the squad.

According to Renato, Palmeiras Dublin originally emerged with the sole aim of celebrating Palmeiras’ centenary, in 2014. At the time, two days before the anniversary, he and Diego posted messages on social networks, calling out to palmeirenses in the city and surrounding areas to meet up at “The Living Room”, a pub located on Cathal Brugha St, Rotunda, Dublin 1, very close the Irish capital’s main tourist point, “the Spire”.

“To our surprise, more than 50 people showed up to celebrate the centenary. The general manager of the pub was blown away by our party and from that day, we meet up to watch every game”, Renato reveals.


First get-together, in 2014, to celebrate Palmeiras’ centenary

The Living Room was Palmieras Dublin’s headquarters for two years. With the linear growth of the group, an invitation materialised from the owners of “Buskers on the Ball”, a bigger and more structured establishment, and Palmeiras Dublin changed its address.”Almost all the staff at “Buskers on the Ball” are Irish, but today they cheer for Palmeiras, take an active interest in the team, wear our shirts and caps”, Renato adds.

“Buskers on the Ball” is a sports bar, primarily attended by locals. And although the Irish are party-goers, they are not accustomed to the Brazilian way of watching games, Diego argues. “We sing songs, our club anthem, we have a blast. I especially remember an episode in 2015, Palmeiras playing Flamengo. We were in large numbers, watching the game, and there was a Flamengo supporter watching the game with us. Palmeiras opened the scorecard but Flamengo turned the game around, making it 2-1. An Irish crowd at the pub began to cheer for Flamengo, as a way to have a bit of fun with us. Then, when Palmeiras turned the game, we all went up to their table; it was sensational observing the faces of shock and amazement of the Irish as we celebrated the goal full tilt”, Diego smiles.

In December of 2015 and 2016, the Spire, Dublin’s main tourist attraction, was overtaken by palmeirenses, celebrating, respectively, the Brazil Cup title and the Brazilian Championship title.

“The Brazil Cup final took place at dawn here and it was the only time that “The Living Room” reached maximum capacity for a single audience: we had more than 300 palmeirenses at the premises. The party lasted until the wee hours of the morning. We even had people from other countries in Europe travelling in order to watch and celebrate with us. Now, for the 2016 championship title, we hosted a party identical to the 2 year anniversary of Palmeiras Dublin in August. We decorated the “Buskers on the Ball” and hired a DJ to lead the celebration, which also ran late into night with the presence of more than 450 palmeirenses“, Renato recalls.
Be it for fun, work or studies: Palmeiras Dublin’s fame has become so evident, some palmeirenses actually chose Ireland and Dublin as their destination partly because of the supporter group. No wonder Palmeiras in 2017 invited Palmeiras Dublin to become a Consulate, a representative of Palmeiras in the country.

“This is all very cool because it is a formal recognition of the work we do here. We are now an extension of Palmeiras in Ireland and in the European Union. We enjoy the same autonomy as before, but we have to report on activities we carry out for Palmeiras. We exchanged ideas with other Consulates and with our Department back in São Paulo, now with a “seal of approval” from the Sociedade Esportiva Palmeiras, the club we love”, Diego explains.

All this popularity led to Ireland’s Consul General in São Paulo, Sharon Lennon, last year record a video message for the members of Palmeiras Dublin. “Our dreams are coming through, little by little. What began three years ago with a simple meeting has turned into a reference for Palmeiras Consulates around the world. This is priceless”, Renato concludes.

Palmeiras are experiencing an unprecedented growth in organised supporter groups outside of Brazil (at Anything Palmeiras, there is even a page dedicated exclusively to these affiliates and if you have not already, you MUST check it out). The growth has certainly been driven by Palmeiras’ success in recent years, as well as the by the day more accessible information and communication technology. However, credit is also due to Palmeiras’ directors within the “Interior Department”, a mismatching statuary name for the division responsible for handling supporters outside of the city of São Paulo (indeed a rather extensive region to cover).

In today’s post, a translation of an article written by Bruno Maciel and simultaneously posted at Olé Palmeiras, we learn a bit more about one of these new, thriving palmeirense communities: the PIS – Palmeirenses in Sydney. Enjoy!

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Palmeirenses in Sydney (PIS) was created in early 2016. The Australia-based supporter group has its headquarters at Cheers Bar, located at 561 George Street, where Liverpool and Celtic supporters also meet up. According to Rodrigo Teixeira, one of the nine general managers of PIS, this particularity have given birth to an entertaining rivalry among the fans of the three clubs, in addition to a very nice friendship.

“We have become great friends. At the end of the year, we organized a party in the pub, and they attended. We always joke around with each other, and mainly with the Liverpool fans. We say that if they should once again win the Champions League, and we the Libertadores Cup, we will run them down in the World Cup final, but all in good spirit”, Rodrigo says in the interview.

In fact, the co-existing at Cheers Bar could not be different. The idea of ​​creating a Palmeiras community in Sydney was inspired by the meetings that the English and Scottish promoted at the premises. Cheers Bar employee Will Santana, a Palmeiras supporter, followed these gatherings closely and decided to ask the owner of the Pub if could also get a group of locals together.

“The answer was yes, even after Will making sure that the boss understood this was no normal crowd, but a partying and loud bunch of supporters. A picture – the largest – was pinned to the wall and Cheers Bar was officially PIS’ headquarters”, Rodrigo explains.

Will started spreading the word on social media among Brazilians living in Australia, and soon enough the first five supporters turned up. These suggested setting up a WhatsApp group to facilitate communication. Since then, PIS has not stopped growing: on facebook, the group has about 2.300 followers, and the WhatsApp group has 257 members – supporters who frequent the Cheers Bar on game days – at least on and off.
The PIS members certainly deserve recognition from palmeirenses all over the world for the effort they put in to watch the team’s games. After all, there is a 13-hour time zone difference between Brazil and Australia. That means being at Cheers Bar at 6 am on a Monday morning in order to catch the regular Sunday game.

“On derby days, we have an average 100 people watching. Last year, at every Palmeiras game we had people here – sometimes only five people, sometimes 50 or 100. But always people. Our all-time record attendance was when we beat Chapecoense to bag the 2016 Brazilian Championship title. 200 people came for that game”, says Rodrigo.

That day, naturally, deserves its own page in PIS’ history book. In ecstasy, the 200 Palmeiras supporters left the bar to celebrate the title at one of the best-known places in Australia: the Sydney Opera House.

“We started the championship party there, and then headed for Coogee Beach, where we set up and fully enjoyed a barbecue. It was epic,” recalls the manager.

All the love on display for Palmeiras captivates the Australians. According to Rodrigo, it is very common, on game days, to see locals inside the Pub, following the game and cheering for the Verdão, the Big Green. “They are impressed with our fans and how much we love Palmeiras. Many join us to be part of the vibe we have created”.

As with the Dublin crowd [the topic of an upcoming post], all this dedication has not gone unnoticed by the Sociedade Esportiva Palmeiras: the club has granted Palmeirenses in Sydney formal recognition as the Palmeiras Consulate of the Oceania.

With only two years of PIS existence, there is but one word to explain such impressive growth: organization. Starting with the 10% discount at Cheers Bar for holders of the PIS membership card, as negotiated by Will with the Bar owner. “A lot of people seek us out toward the end of the night, telling us the card was a great help when the bill needed paying. Steadily, we are increasing the number of members. Last Monday, the day after defeating Santos, we saw five new ones”, Rodrigo says.
PIS events goes beyond Palmeiras. On June 9, 2017, the Brazilian national team played Argentina in a friendly in the city of Melbourne. In an effort to support Gabriel Jesus and the rest of the squad, 60 PIS members bought tickets and went to the neighbouring city to watch the duel, which ended in a 1-0 victory for the Argentines.

“We had an incredible time. There were supporters of rival teams from São Paulo who were very annoyed with our organization and the party we had. Singing Palmeiras songs throughout the game might have played a part in it”, Rodrigo concludes, tongue in cheek.

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