by Mark Hillary — ooo — When I arrived in Brazil a decade ago, my first home was in the … More
Category: Guest writers
Photolog – Palmeiras in Paraguay
What’s it like to get up early, catch an international flight, spend the day in anticipation, cheer you boys to … More
The mission profile of Luiz Felipe Scolari
Luiz Felipe Scolari was on Friday afternoon formally welcomed at Palmeiras, receiving from club president Galiotte’s hands a jersey with … More
Football sponsorship: business or charity?
With roughly US$ 60 billion being pumped into sports through sponsorship deals every year, one would assume the average business … More
The characteristics of the Palmeiras/Parmalat 1992–2000 Partnership: a revisit
by Douglas Monaco* . A likely, eminent mixing of football sponsorship with club politics frightens some and leads others to, … More
The case for a knowledge management system at Palmeiras
by Douglas Monaco* The complexities of running a football enterprise – be it a club or a stock market listed … More
Cleiton Xavier – applause that speaks volumes
by Erasmo München* The standing ovation – a good 40 seconds long – offered to Cleiton Xavier in Allianz Parque … More
Alex, Palmeiras, and the Turkish passion
. Last Saturday, on 28 March, Palmeiras paid homage to one of club’s biggest idols in recent times: Alexsandro de … More
A call for full transparency to political dealings at Palmeiras
. An untried practice may help deal with the root of problems that for almost 40 years have been sickening … More