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Posts Tagged ‘rede globo’

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Palmeiras President Maurício Galiotte

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In light of Sunday’s debacle, Palmeiras yesterday night published an open letter to the club’s supporters. The letter reads [in an unofficial translation]:

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The Sociedade Esportiva Palmeiras understands that the institution and its supporters suffered hard and irreparable damage by the disastrous, incompetent and irregular performance put out by the referees responsible for last Sunday’s game between Palmeiras and Corinthians.

In violation of the rulebook, there was clear and evident external interference in the arbitration, as indisputably proven by the images. As a response to this, in the name of integrity and transparency during games, Palmeiras understands it is non-negotiable that the following measures be adopted by the Paulista Football Federation:

1. Implementation of the Video Assistant Referee for all matches of the São Paulo Championship as of 2019;

2. Creation of a recording system, allowing for the disclosure, when necessary, of all communication between referees during the game;

3. Careful reassessment of the directors of the Referees Department of the Paulista Football Federation, as well as a more rigorous evaluation of those in charge of the matches.

Until there is an official signal coming from the Paulista Football Federation that these transparency measures will be adopted, Palmeiras’ relations with the Federation remain suspended.

On the pitch, Palmeiras consider last Sunday’s game a regrettable page now turned. There are other competitions ahead of us and we will make our outmost efforts to achieve them. The Palmeiras supporter is key in this process and his acknowledged involvement will be even more important.

Avanti Palestra!

Regards,

SOCIEDADE ESPORTIVA PALMEIRAS
Maurício Precivalle Galiotte
President

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Palmeiras are using strong language. If the club will be able to withstand the pressure and/or provoke change, only time will tell.

Brazilian football is facing a crisis, Sunday’s events nothing but the tip of the iceberg. Primary culprits have been named before. Extremely badly managed, non-transparent, biased, elitist, with poor refereeing (at best), and overall low levels of stadium attendance. The football federations, the confederation and Rede Globo are putting out a sad product, selling it as top notch to sponsors. Possibly these sponsors would be more concerned about the quality of the product they associate their brands with, should they face rejection among football lovers.

For your information, a list of brands sponsoring main championships and/or transmissions:

Rede Globo
Banco Itaú, Brahma, Chevrolet, Hypermarcas, Unilever, Vivo

Brazilian Football Confederation (CBF)
Cimed, English Live, Gol, Guaraná Antártica Nike, Itaú, Mastercard, Ultrafarma, Universidade Brasil, Vivo

Paulista Football Federation (FPF)
Bet 90, Canon, Gafisa, Itaipava, Kappa, Penalty, Sky

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globo_respeite

“Football is run by Globo; the Federation is just a meeting room” – Alex

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Hundreds of tiny cuts. Day in, day out. Took me some years to notice, partly due to innocence, partly due to my inability to pick up the finer strokes and the “in-between-the-lines” in a still to me very foreign language.

From those early stages of ignorance, I progressed to denial, considering a wide, orchestrated campaign a preposterous idea, driven by the passion that blinds the best of supporters of any club at any given time.

Patterns became more visible over time, and so did my knowledge of the society in which I find myself inserted. These and other things converted to a different insight, laying the foundation for what I am about to address: the multifaceted and deliberate attacks on the Sociedade Esportiva Palmeiras.

These attacks are partly rooted in decade-long feuds of both political and social order; the Italian origin of the club; the “enemy-of-the-state” sentiment flourishing during WWII, culminating in the forced name change from Palestra Italia to Palmeiras; the biased Superior Tribunal of Sports, based in Rio de Janeiro, always catering for the interests of carioca teams; the rotten to the bone Brazilian Football Federation (CBF); the equally pathetic Paulista Football Federation… These and other factors directly and indirectly contribute to direct and indirect attacks on Palmeiras, exemplified on numerous occasions over the years, as exposed here at AP.

Yet, we are still to address Palmeiras’ main foe, the true hydra. The Globo television network and its affiliates.

The power of Rede Globo is unrivalled, and on many fronts. For decades, this giant of the Brazilian media has called the shots concerning the Brazilian championship and the National Squad, a puppet master of sorts behind the CBF. The Network assigns time slots for games without regard to stadium attendance, only concerned about securing maximum revenues from their primary cash cows, the telenovelas. Weekday games finish close to midnight, spectators sometime left without public transport to get home by.

The Network has its darlings, Flamengo and Corinthians. “The Clubs of the People”. Little efforts sparred to award advantages to these two in the pursuit of a “Barcelona vs. Real Madrid of the Americas” setting. Flamengo and Corinthians receive about the double in broadcasting rights compared to other major clubs, including Palmeiras, without any numbers to justify the distortion. They get more airtime, without television ratings to back up the decision. The two frequently enjoy positive plot twists: a Flamengo draw is an “increased undefeated streak” while a Palmeiras draw is a “narrow escape from embarrassing defeat”. Would you believe the Globo network even sponsors the fabrication of banners and flags for the organised supporter groups of Flamengo and Corinthians?
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The inflated broadcasting revenues enjoyed by the aforementioned darlings roughly correspond to what Palmeiras receive through the club’s Master Sponsorship agreement with Crefisa/FAM. Indeed an important source of revenue, albeit only making up some 16% of Palmeiras’ total inflow. The club is however frequently criticized in the media for “having accepted being hostage to the capital” and dependent on the whims of a sponsor.

Last year, after lengthy negotiations, Palmeiras opted for selling their 2019-2024 cable TV transmission rights to newcomers Esporte Interativo, part of the Turner Broadcasting Company, the television arm of Time Warner. This has generated two immediate effects: for the Palmeiras games that Globo would retain the right to broadcast (open air and PPV), the Network has offered Palmeiras a deal 20% below that of previous year. Palmeiras have so far refused; if stalemate prevails, Globo will be without broadcasting rights to 1/10 of games in the 2019 Brazilian championship.

More seriously, and as former Globo employee Luiz Ademar confirmed a few weeks back, the Network has been instructing their sports journalists to trash-talk Palmeiras. And not only Palmeiras, but any team that signs with Esporte Interativo.

Palmeiras’ exposure has diminished on cable TV and even on the radio, with the CBN and Globo radio stations sometimes opting out from a transmission that seemed like a no-brainer.

Add to this the absurdities frequently seen on social media. I refuse to linger on this topic, but will provide you with one example: “How many goals will Teo Gutiérres score against Palmeiras?” is the question posed by Globo affiliate SporTV. One would think the Network would express support for a Brazilian representative in the Libertadores Cup. Think again.
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Isolated, the aforementioned examples are easily brushed aside. Compiled, they draw a different picture. A picture also subject to healthy scepticism, were it not for its perpetration over time. And its effect on the referees.

No, there is no orchestrated conspiracy among referees to benefit certain teams and make life harder for others. No need to: everyone knows what happens to the career of a referee who makes a crucial mistake or two against Flamengo or Corinthians. Referees in Brazil never talk, unless they have committed such a mistake. A few weeks back we had one actually crying to the press outside the locker rooms.

No wonder attendance is dropping all over the scale. Supporters in general are tired of the bias, the manipulation and the outright lies. Palmeiras supporters in particular, who last week launched a twitter campaign that within hours reached the worldwide trending topics with the hashtag “GloboRespeiteOPalmeiras”.

Unhappy costumers is normally not good for business. In this particular context, unhappy costumers might hurt the brands associating themselves with Rede Globo in general and with football in particular. Food for thought.

Scoppia che la vittoria è nostra!

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Palmeiras and Esporte Interativo announced on Tuesday morning an agreement for cable TV broadcasting rights of the Brazilian Championship for six years, from 2019 to 2024. Palmeiras are to receive some USD 28 million just for signing, in addition to upcoming yearly revenues from broadcasts.

Esporte Interativo is part of the global media company Turner, which includes heavy hitters like CNN, TNT and Cartoon Network. The deal is not only major in terms of financial revenues: Palmeiras and Esporte Interativo will jointly develop projects aimed at expanding the club’s supporter base and boost internationalisation of the Palmeiras brand. In addition, no more of the “here at the Arena Palmeiras” nonsense from Globo network commentators: Esporte Interativo will always call the Allianz Parque by its name.

Esporte Interativo might be a relatively new player on the market, but Turner as a company has been present in Brazil for three decades. Palmeiras studied the options long and hard before making a decision, taking full advantage of the fact that the club has not anticipated any its future broadcasting revenues (same cannot be said for many other Brazilian football clubs).

In addition to Palmeiras, Esporte Interativo has also signed with Atlético Paranaense, Coritiba, Internacional, Ponte Preta, Bahia, Ceará, Sampaio Corrêa, Criciúma, Joinville, Paysandu, Paraná, Fortaleza and Santos; Palmeiras being the obvious crown jewel.

According to Brazilian legislation, a station is only allowed to broadcast a game if it holds the rights of both clubs. Unless a deal is worked out between Esporte Interativo and SporTV of the Globo network – which should be considered likely – many a game will be restricted to PPV or, eventually, to open TV, as these broadcasting rights are negotiated separately.

Hats off for Palmeiras, keeping their cool to get the best possible deal financially and strategically speaking, while siding with the only stakeholder capable of challenge the Globo network’s monopoly.

Scoppia che la vittoria è nostra!

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