Yesterday Friday, Palmeiras launched a new communication platform, entitled “TV Palmeiras Play”, which will provide exclusive content that can be accessed from a number of different devices. Although initially free, in the future, only Avanti members will have full access to the channel.
Embarking on a trend that has gained momentum with the popularization of Netflix, “TV Palmeiras Play” will feature videos of everyday life at the Club, movies and documentaries about Palmeiras, as well as live broadcasts of training sessions and games from the youth divisions and even the professional team.
“TV Palmeiras Play” is the result of a partnership with Mediastream, responsible also for the OTT (over-the-top) media services of Esporte Interativo and Cartoon Network. Palmeiras’ new platform is an extension and evolution of the YouTube channel “TV Palmeiras/FAM”, one of the ten most popular football club channels in the world, with close to 800.000 registered subscribers.
“The Sociedade Esportiva Palmeiras have millions of passionate fans who want to be close to the team all the time. We, as managers of the institution, have the duty to turn this yearning into reality and ‘TV Palmeiras Play’ arrives to fulfil this mission”, club President Mauricio Galiotte explains.
The launch of Palmeiras’ streaming platform reminds us here at “Anything Palmeiras” of the all-exclusive interview we did back in 2014 with Stefano Bozzi, Head of Programmes at Manchester United’s MUTV, a 24/7 TV channel (access interview here). Although still some length to go, Palmeiras are clearly following a similar route.
In addition to the streaming platform, Palmeiras recently inaugurated the “Palmeiras Store”, a new online store with a unique strategy in Brazilian football: functioning as an shopping center, companies can use the platform to display their licensed Palmeiras products and services, taking responsibility for both sale and delivery. In this manner, all available products and services related to Palmeiras can be found under a single roof, in one place on the web.
“Palmeiras Store” is run by the club and Avanti members will enjoy special discounts, in addition to exclusive experiences tailored to their taste. Unfortunately, the site does not currently offer international shipping, but rest assured “Anything Palmeiras” will advocate for change.
Scoppia che la vittoria è nostra!
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by Augusto Anteghini Oazi and Kristian Bengtson