Palmeiras and PUMA Brasil today launch the new away kit for the 2022 season. The jersey combines the German brand’s “Forever Better” initiative with Palmeiras’ “For a Greener Future” project, both looking for solutions to bring positive impacts on society and the environment.
The jersey is constructed of raw yarn, using a PUMA process called “Bye Dye”, which reduces water consumption. The main colour of the jersey is the natural color of yarn and on its front, the phrase “For a greener future” appears in a sublimated print. The Palmeiras badge and the PUMA logo are embroidered with recycled yarn. The model fit is regular, with a round neck, and the double-sided fabric with mesh construction ensures greater breathability, while dryCELL technology offers maximum moisture absorption. Check out the launch video here.
Through its “Forever Better” campaign, PUMA makes a commitment to always improve and reduce the company’s impact on the environment, working together with partners for a better future. The initiative for more sustainable uniforms converges with Palmeiras’ “For a greener future” project, which seeks to consolidate the club as a responsible organization that generates positive impacts on the environment.
“Initiatives like this one reinforce our commitment to an increasingly green future. Today, we reaffirm our position to transcend our responsibility beyond what we are building in sports, strengthening the legacy we are leaving for the next generations”, celebrates Palmeiras president Leila Pereira.
“Football has an incredible ability to massify messages and campaigns, talking not only to its fans, but also to everyone who is part of this huge industry. Drawing on our partnership with the club, it is very important for PUMA to be able to bring a kit that aims to have a positive impact on the environment and our future, reinforcing our commitment to sustainability”, concludes PUMA Marketing Director Fabio Kadow.
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