Signed and sealed, PUMA it is!

It was a closer call than one would perhaps imagine, Topper in it until the very end, but PUMA stepped up their offer and, as expected, are Palmeiras’ new provider of kits as of 2019. The deal was sealed yesterday night and is valid for a so far undisclosed number of seasons. With this, in December, Palmeiras’ twelve-year-long partnership with Adidas comes to an end.

In regard to the current arrangement with Adidas, the PUMA deal entails a 20% raise in fixed revenues, from roughly R$ 10 million to R$ 12 million (US$ 3,1 million to US$ 3,7 million), in addition to royalties based on sales and performance bonuses. In Brazil, PUMA will exclusively sponsor S.E. Palmeiras. All dealings regarding the partnership, from development to distribution, has PUMA Brazil as counterpart, with the company HQ in Germany’s approval.

PUMA came close in 2014, but Palmeiras opted to renew with Adidas, in spite of the partnership showing clear signals of fatigue. Today’s breaking news are certain to excite most Palmeiras supporters, while simultaneously installing a bit of performance anxiety: after all, PUMA are known for their tight fits. Heading to the gym in 3… 2… 1…
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