Posts Tagged ‘uniform’

During WWII, Brazil sided with the Allies. Soon, any reference to the Axis powers was prohibited. These were difficult times in Brazil for persons and institutions of German, Italian or Japanese descent.

On the day preceding the São Paulo state championship final, the Verdão was forced to change name, from Palestra Italia to Palmeiras.

On game day, 19 minutes into the second half, Palmeiras were beating São Paulo FC 3 goals to 1. A penalty was marked in Palmeiras’ favour and to general astonishment, the opponent abandoned the pitch, ending the duel and confirming Palmeiras’ championship title.

Poetically, Palestra died a leader and Palmeiras were born a champion. The feat became known as “Arrancada Herócia”, the Heroic Jolt.

This season’s 3rd uniform is dark green, featuring gold details on the sleeves, collar and sides.



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As of today, Palmeiras’ 2016-2017 first kit is available in stores. The new jersey features five vertical stripes in shades of green, and the characteristic three Adidas stripes have been moved from the shoulders to the side of the uniform. On the collar, an Alviverde Imponente inscription, a direct reference to the club anthem. On the sleeves, discrete details in white and red in tribute of Palmeiras’ Italian origins.

Our players will wear the new uniform on 14 May, in the first round of the Brazilian championship, at the Allianz Parque against Atlético Paranaense.


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Palmeiras, together with financial institute Crefisa and the Faculdade das Américas (FAM) today announced they are renewing their partnership for one more year. This was expected. After all, the owner of Crefisa and FAM, José Roberto Lamacchia, and his wife/director/president Leila Pereira have never hidden they are palmeirenses, dreaming of seeing Palmeiras a champion with their brand logos on the uniform. That dream came true a little more than a month ago, with the 2015 Brazil Cup title.

While the renewal was expected, the numbers were not. Palmeiras are landing nothing short of the largest uniform sponsorship in the history of Brazilian football. Crefisa and FAM are, together, scooping up every available space on the garments, pushing out Prevent Senior and TIM in the process: R$ 58 million for the jersey and R$ 8 million for shorts and socks, totalling R$ 66 million (US$ 16 million).
Absolutely brilliant, of course. But looking at the pictures, I keep wondering if it hadn’t been wiser of Crefisa/FAM to reign supreme not by covering up every single square centimetre of fabric they are entitled to, but rather on the contrary, by keeping the jersey uniquely clean.

The current layout guarantees the logos are exposed at whatever angle, close cropped or far. Maximisation, in the most rudimentary understanding of the concept. But sometimes, or rather often, less is more. And as humans, we are prone to take in what pleases the eye. This is no less true for sports jerseys, where supporters will treasure brand logos that become one with the jersey and that harmonises in style, colour and positioning. Logos that becomes part of the identity of the team for a certain era, of certain trophies and glories.

Certainly studies have been made, expensive consulting firms have given advice. Nevertheless, my gut feeling – and I know I’m not the only one – is for Crefisa/FAM to reconsider their “occupy every space” approach for a clean and stylish look. A look that will please the eye of the beholder. Evoke positive feelings among the millions of Palmeiras supporters who acknowledgedly go out and buy heaps of jerseys. Now THAT is visibility, merchandising, money well spent.

Speaking of money: supporters of rival clubs are everywhere on social media, questioning Palmeiras’ signings and where “all that money” is coming from. The math is simple: R$ 66 million for the uniform, R$ 19 million from Adidas, R$ 45 million from the Avanti supporter programme (2015 figures), R$ 50 million from ticketing (idem), R$ 137 million in TV rights. That’s R$ 317 million (USD 77 million) right there.

Palmeiras have been doing the right thing – financially speaking – ever since Paulo Nobre assumed control in 2013. After years of hardship, Palmeiras are today one fat, happy pig. Albeit a bit patched.

Scoppia che la vittoria è nostra!

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This coming 26 August marks Palmeiras’ 98th birthday. Ever since 2006, and as a result of an initiative by Marcelo Santa Vicca, palmeirenses commemorate the day by wearing their team jerseys in numbers so impressive that the phenomena has become known as The Green Tsunami, O Tsunami Verde.

Anything Palmeiras not only encourages you to take part in the commemoration, but also to send in your picture! In order to narrow it down a bit and go with the international spirit of this blog, the picture should be snapped abroad, i.e. outside of Brazil, and of course on the 26 August 2012. The motif could be you, your friends, your family, anyone anywhere… Just make sure everyone’s in their Palmeiras jerseys!

E-mail your picture – digital (not scanned), non-edited, snapped on the 26 of August 2012 (date visible either on the picture or contained/tagged within the picture) – to anything.palmeiras@gmail.com together with your name and the name of the city where the picture was taken. All contributions that comply with the above specifications will be posted on the blog!

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Speaking of jerseys: Palmeiras/Adidas launched their first and second uniform 2012/2013 in May, but Anything Palmeiras failed by not providing info on the happening. Well, no crying over spilled milk: to your right enjoy a glimpse of the brand new third jersey of the season, launched today, which will be used against Santos tomorrow Saturday. And below, a few pictures of the current first and second jerseys, in addition to some training outfits.


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