A recent study conducted by auditing and consulting company BDO shows that Brazil’s National Championship – the Campeonato Brasileiro – could soon break into the top-five revenue generating leagues in world football.
The Soccerex football business site gives more details on the study, which analysed factors such as media rights, matchday revenue and merchandising sales. The report concludes that Brazil’s top 25 clubs generated US$860 million in revenue in 2011, making the Brasileirão currently rank sixth in the world behind England’s Premier League, Germany’s 1.Bundesliga, Spain’s La Liga, Italy’s Serie A and France’s Ligue 1. The Netherlands’ Eredivisie is found at seventh position.
BDO believes the impact of hosting the FIFA World Cup in 2014 could see the Campeonato Brasileiro displace Ligue 1 and break into the top-five. BDO auditor Amir Somoggi stated that Brazil’s domestic league is likely to continue its climb as “while in Europe there are struggles to maintain budgets, Brazil is expanding.”
This is Brazil in a nutshell, if you ask me. Without doing much of an effort or being particularly professional about it, the Brazilian League is booming. Imagine if things were done correctly? And if clubs were managed as they should? The sky would be the limit. Now, why reach for the stars if a minimal effort is enough to satisfy the egos and fill the pockets of a few?